How Ukrainian Designers Are Responding to a Military Invasion

Fashion for Peace Dress from DressX's "Support Ukraine Collection"

Fashion for Peace Dress from DressX's "Support Ukraine Collection"

Designers and models are speaking out against brutal attacks and using fashion to give back

While European fashion week continues, many Ukrainian designers shared their experiences and trauma with their public platforms to raise awareness for the ongoing conflict. On Wednesday, February 23rd, Ukrainians woke up to a series of sirens indicating missile attacks in the capital city of Kyiv and around the Russian borders. 

Throughout Milan Fashion Week, people have been taking advantage of media attention outside of shows to spread awareness and protest the war, wearing the colors of the Ukrainian flag and holding signs that condemn Russian President Vladimir Putin. Models in various shows have also been using their platforms to give back. Argentinian model and Versace muse Micaela Argañaraz urged people in the industry to speak up and donate: “I have to say it feels weird walking fashion shows knowing there’s a war happening in the same continent.” Argañaraz has announced that she is donating a portion of her earnings from fashion week to Ukrainian organizations, starting a domino effect, with Kaia Gerber and others making the same pledge. 

Bella Hadid, who frequently speaks up on behalf of Palestinians due to her family background, also shared that mental health check-ins are necessary during this time. “It’s incredibly odd to be walking in fashion shows, especially at a time like this. Please make sure to ask your Ukrainian AND Russian friends if they are okay,” the model shared on Instagram stories. “Whether emotionally, mentally, or just a hug. If you feel hopeless, the time is now to show up and remind the people around you that are struggling that you care and you are there.”

As the Russian military invasion enters its fifth day, many Ukrainian designers are using their brands and platforms to raise money and resources for those currently fighting the occupation and refugees crossing European borders to safety.

Read the full story at L’OFFICIEL USA.

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